Topics: SAP R/3 Basissystem - Jochen
Beaver's idea became reality when Guinness employee Christopher Chataway recommended University friends Norris and Ross McWhirter , who had been running a fact-finding agency in London. The twin brothers were commissioned to compile what became The Guinness Book of Records in August 1954. A thousand copies were printed and given away. 
Each edition contains a selection of the records from the Guinness database, as well as select new records; the criteria for inclusion having changed over the years.
The ousting of Norris McWhirter from his consulting role in 1995 and the subsequent decision by Diageo Plc to sell the Guinness World Records brand have shifted it from a text-oriented to an illustrated reference book ("style over substance"). The majority of world records are no longer listed in the book or on the website, and can only be determined by a written application to Guinness to 'break' the record. For those unable to wait the 4–6 weeks for a reply, Guinness will process a 'fast-track' application for £300 (US$450).