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Attention economics is an approach to the management of information that treats human attention as a scarce commodity , and applies economic theory to solve various information management problems. Put simply by Matthew Crawford , "Attention is a resource—a person has only so much of it." [1]

Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act. ( Davenport & Beck 2001 , p. 20)

".in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it" ( Simon 1971 , pp. 40–41).

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