Topics: Learning From Innovation Hubs: Fluidity, Serendipity, and.
I read recently that 81% of CEOs feel that speed to market in product development efforts is a critical business innovation tactic.¹ The only thing that surprises me about that number is that it’s so low. I think it should be closer 100%.
Hitting the market in a timely manner supports pricing, profit margin, and market share goals. And for those with fixed market windows – like a toy maker facing the winter holidays, for example – time to market is table stakes. To quote one consumer goods manufacturer, “you can’t negotiate with Christmas.”
I recently developed research² that gets to the heart of accelerating time to market, with goals any organization should work toward to boost product development performance. I’d like to delve into those goals and discuss how they can work to the advantage of a product organization seeking to bring innovative products to market.